Content Copywriting
& Messaging
Did you know, the #1 factor that determines your website’s success is your written content. A great looking website, and a high quality one that drives conversions are not the same thing.
The key difference is powerful copy, intentionally crafted to facilitate getting the results you want. It must have both marketing value, speaking to the needs of your customers, and search value, meeting the critical requirements of search engines, like Google and Yahoo. Without these two elements, it becomes a waste of information that no one can find, and that won’t create sales if they do.
Excellent content doesn’t just happen, that’s where we come in. We work in partnership with you, through each step of content creation, to make sure your final copy is strategically developed with your specific goals and outcomes in mind. Our content development process and professional copywriting services will bridge the gap between pretty and powerful, and position your website to succeed.
Why Written Content is So Critical
The Make-it or Break-it Piece to Your Website
Often website owners tend to see their written copy as just brochure information about themselves, their products or services, and hope visitors will call or purchase. This hit-or-miss approach fails to use the incredible hidden power that targeted, skillfully written, and persuasive content delivers.
High quality, professionally written copy has numerous benefits, all of which can contribute to increased revenue for your business. Relevant, keyword-rich copy provides greater SEO value, improves your search rankings, makes you more discoverable, informs the search engines what your website is about, and expands your overall visibility, giving you added exposure to new clients. On the consumer side, excellent content increases website usability, improves authority in your industry, builds trust, educates consumers on your offerings, enhances value by showing how you can help, attracts more return visits, all opening the door to better leads and higher sales.
Researching the Core Message
Establish Your Business-to-Consumer Connection
Your written website content is so foundational to the effectiveness of your entire digital strategy, that we make it our first priority to understand and define your message and objectives. We build out your content at least 90% of the way before considering the visual elements needed to maximize content impact in your market, then addressing website architecture, and finally, design.
An audience visits a website with specific intent, expectations and goals in mind. Providing what they need and want, with relevance, conviction and a clear call to action, can determine whether they open their wallet, or leave. Through a proprietary Content Discovery Process, we help you narrow and clarify your focus on who your key audience is, reframing your products or services in a more desirable way, giving them proven reasons why you are the ideal choice to serve them.
Content Flow & Hierarchy
Mapping Your Audience Experience
Content flow and hierarchy play an essential role, not only in helping visitors easily find what they want, but also as a powerful tool to direct them through a preplanned path towards a potential sale or first contact. Content Flow ( the order in which pages are laid out on the website, and how they interlink ), and Content Hierarchy ( the priority order of information on each page ), both serve as a content roadmap to provide logical cues and guideposts as visitors browse your website.
We work with you to determine the best connections between individual pages, as well as on-page information, depending on your objectives. Once complete, the written copy is laid out, based on it’s information content, along with relevant calls to action, to design simple to follow routes of discovery. The end goal is to help your audience to find exactly what they are looking for in the most straightforward, stress free way, directing them to the point of purchase or first interaction with your brand.
Writing Your Website Copy
The Final Phase to Content Completion
In spite of its key importance, many website owners get stuck at, or prefer to sidestep, the content writing part of their website’s development. Why? Because writing high quality marketing copy without understanding exactly what that entails is challenging. It often falls outside of their comfort zone or skill sets, pulls them away from the daily responsibilities of running their business, and they simply don’t have the time to invest.
We get it. That’s why we approach developing website copy as a partnership, a journey you don’t have to make alone. Working with you from the start of our information gathering and planning phases of content creation, we finally take all the compiled notes and carefully craft the custom copy you need, to attract new customers and sales. The homestretch includes reviewing all the completed pages of copy together, then making any needed edits and finals tweaks before getting your sign-off to build out and bring your new website to life.
A Message for Multiple Platforms
Added Value for Your Brand
The strongest, most profitable bands have learned the power of a consistent message across all consumer touch-points. Once we are done refining your unique marketing message, identifying your primary audience and developing informative, targeted, SEO friendly, marketing copy for your website, you will have a solid basis for the content needed for the rest of your marketing materials.
Your new core copy which speaks to your customer’s pain / pleasure points, your solutions, the value you provide ( plus your strongest headlines, tag-lines, and most relevant CTA’s ), can all be used to build out a consistent brand message. By being selective and expanding or minimizing key pieces, your finalized written content can be reworked for use in everything from business cards, brochures, signage, print ads, banners and more, including your social media marketing, creating a unified brand voice.
Studio Gibbous
Providing a wide range of marketing and creative agency services, we apply thoughtful communication & strategies to develop website designs, logos, marketing collateral, print designs, videos, and social media campaigns.
Contact & Locations
1-807-274-7705
Fort Frances, ON, Canada
International Falls, MN, USA
