Custom Logo Design
When is comes to representing your brand, your logo is the centerpiece of all visual elements. In fact, it is the single most important and memorable asset of your entire brand. Properly developed, it has the power to forge an immediate connection, instilling a sense of trust and confidence in your competitive marketplace and customers. Creating a distinctive identity that is tailored to your business, that appeals to your customers, is the basis of our custom logo design process.
Each logo we design goes through an in-depth process of identification, conceptualization, and finalization. Through our custom logo design process we’ll create a custom identity that captures your business’s unique voice, setting a cohesive visual tone for your products and services across all marketing materials.
Starting your Logo Design
It’s not just about pretty logo designs.
Your logo is the single most important and identifiable asset of your brand, and in some form, it should reflect the essence of your business. Before we start designing your logo, we take the time to get to know you, your business, the culture, and values. By going through this process we aim to make your logo memorable and easily recognizable.
Your logo design should entice your audience, immediately instill a sense of confidence and professionalism. With carefully crafted, custom visual elements, your logo design will set your brand apart from your competitors.
Conceptualizing your Logo
Visually representing your business.
You’ve heard that you never get a second chance to make a first impression, so we want to make sure your logo is authentically you, clear and powerful in expressing that message to the world. Through our Identification process we are able to gather enough information to begin conceptual logo designs.
Initial concept sketches allow us to test ideas, shapes, even loose layouts, getting a feel for how detailed or abstract a logo design is needed to best convey your tone. Next steps include translating the selected concepts into a digital format and defining elements like colour, typography, tag-lines and other visual details that shape and bring your unique brand mark to life. Finally, we understand that your logo must be versatile to be a strong marketing tool, so we consider details like how the final design will display at a variety of sizes and in multiple uses and applications. Instant visual recognition is a hallmark of a great logo and will position it to attract and and engage customers with your brand.
Finalizing the Journey
It’s go-time for your new Brand Ambassador!
The logo development journey is done and with good communication and active listening guiding the process, we’ve arrived at your final sign-off for the chosen design. Your new logo has been carefully crafted to reflect your identity, your company vibe, and provide a memorable and compelling visual that will be a lead player in your brand strategy and position it to succeed.
Our final step is to provide you with your new brand mark in a comprehensive collection of file formats, for various uses and applications, including full colour, as well as black, white, and greyscale, design permitting. Where required for companies with multiple locations, departments, and teams, we are also able to develop a full Brand Manual to ensure you have guidelines for a cohesive and consistent application of your logo design wherever it is used.
Logo Revitalization
Sometimes all your logo needs is a little TLC.
Not every business requires a completely new logo design. Many businesses are tied very closely to their already established brand identifier and as they grow and expand, or as trends change over the years, the logo may appear a little tired and dated. A logo make-over or logo redesign may be all that’s needed to breathe new life into an established brand, giving it the much needed impact to bring it to its full potential.
Going through a Logo Revitalization process will not only refresh your logo, making it more visually appealing, but also give it that modern touch, all the while retaining your brand legacy.
Studio Gibbous
Providing a wide range of marketing and creative agency services, we apply thoughtful communication & strategies to develop website designs, logos, marketing collateral, print designs, videos, and social media campaigns.
Contact & Locations
1-807-274-7705
Fort Frances, ON, Canada
International Falls, MN, USA
